The Cleaning Business Sales Script That Actually Works

Sales keep a cleaning business alivebut most owners lose deals not because they can’t sell, but because every call sounds different. At Streamline Cleaning, we treat sales like cleaning: it’s a system. A consistent script turns pressure into predictability and helps every call flow with confidence. It starts with tone. Smile before you speak people can hear it. A simple opener like, “Hi, this is Tyree with Streamline Cleaning. How are you? How can I help?” sets the right energy. Then take control gently: “Perfect. I’ll just ask a few quick questions about your space, then I can give you an exact quote sound good?” That short line makes you the guide, not the salesperson. From there, think of it as a mini walkthrough. Ask the essentials size, reason for cleaning, any deadlines, and when it was last serviced. Sprinkle in a little humor: “On a scale of one to ten one being don’t step foot in it and ten being eat off the floor where would you rate it?” People laugh, open up, and you get an honest picture. When it’s time to quote, repeat their details so they feel heard: “Got it you’ve got family coming in next week and want a full deep clean before they arrive. We’ll take care of everything top to bottom baseboards, oven, fridge, and bathrooms for $297.” Then pause. Let silence work for you. If they hesitate, stay calm. When someone says, “That’s too expensive,” respond with curiosity: “I completely understand. What range were you hoping for?” If their number is close, adjust or simplify “We can skip the fridge and oven this time to stay near your budget.” If it’s way off, hold your ground: “We may not be the cheapest, but we focus on reliability, background-checked staff, and a checklist that guarantees quality.” When they say, “I need to talk to my spouse,” keep the energy: “Totally, are they around? I can hold while you check.” Or, “No problem, I’ll hold your spot until 5 p.m. if I don’t hear back, I’ll open it to the next client.” If they want to shop around, agree but reframe: “Makes sense. Just be sure you’re comparing full service including insurance, supplies, and follow-up not just a labor rate.” Once your script works, stick with it. Review calls weekly, adjust where clients pause, and refine your tone. Predictable words build predictable results. Sales should feel like cleaning: clear steps, steady flow, no wasted motion. A good script doesn’t just close more jobs it creates peace of mind. That’s what we believe at Streamline Cleaning: from the first phone call to the final walkthrough, everything should run smooth, simple, and repeatable.